Recently, an idea came to me to plan a conference for women entrepreneurs here in Atlanta. It’s to celebrate the 40th anniversary of an organization near and dear to my heart, the National Association of Women Business Owners (NAWBO). There are lots of moving parts to such an undertaking, needless to say. And planning a […]
How to Fix a Sales Problem [5 Second MBA] | Gruzzles | Fast Company Have you seen this 5-Second MBA feature in Fast Company? This is a WONDERFUL image, and oh so true. Simple but not easy to execute.
Have you heard the quote by our 34th President, Dwight Eisenhower while he was Supreme Allied Commander? Good advice for soldiers as well as business owners.
“The plan is useless, but planning is essential.”
And there couldn’t be a better time than right now. During a recession, pragmatic business planning is vital. Strategic plans are important but tactical operating plans might be your most valuable management tool during this recession. Here’s the perfect opportunity to focus in on
Making the Most of a Trade Show
One of the largest expenses you will find in any marketing budget is the line for trade shows. Often these are critical interludes to meet face-to-face with your customers and vendors. But do you prepare and plan to maximize the investment? Are you “too busy” to send invitations to their exhibit? Is your schedule “too full” upon returning to the office to follow up promptly? (And finally is it “too late,” so you never follow up at all – that’s an actual experience related by a client!)
Let’s see, what did it cost you to go to that last conference? Airfare, hotel, meals, taxis…if
Some business owners think that the only people who need Sales Training are their salespeople. Think again! Who does business development? YOU do! Are you tired of trying to reach decision-makers by phone? Did you know there are some simple tips to get people to return your voice mail messages? And open your emails? Someone […]