“PLAN” is NOT a four-letter word!
At this time more than any other, having a clear, current and actionable plan for your business is of critical importance. This article is written by the head of Palo Alto Software, makers of the leading business planning software “Business Plan Pro.” They produce in-depth plans suitable for soliciting loans. Although he has an obvious bias, he is correct that challenging financial times are precisely the time to re-evaluate (or evaluate — or build) your plans, starting with Sales Plans and Marketing Plans.
A plan that functions effectively doesn’t have to be voluminous. But it does have to exist!