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Unless you’ve been in a cave for the past month, you know we are in the midst of a credit crisis. And if you’ve been watching TV, listening to the radio, reading the newspaper, or looking at the Web, you realize that the credit crisis has hit small business owners particularly hard. So what can […]
Making the Most of a Trade Show
One of the largest expenses you will find in any marketing budget is the line for trade shows. Often these are critical interludes to meet face-to-face with your customers and vendors. But do you prepare and plan to maximize the investment? Are you “too busy” to send invitations to their exhibit? Is your schedule “too full” upon returning to the office to follow up promptly? (And finally is it “too late,” so you never follow up at all – that’s an actual experience related by a client!)
Let’s see, what did it cost you to go to that last conference? Airfare, hotel, meals, taxis…if
Small Businesses Feeling the Chill | NYTimes.com
Did you see this article in the New York Times? Most entrepreneurs don’t need the newspaper to tell them that something has happened in the credit markets and it isn’t good.
Despite the media predictions, there are some banks that are lending to small businesses. Look for lenders who didn’t get in deep with subprime mortgages. Yours must be a basically healthy and growing concern, and your business plan needs to be current.
The Best Advertising Slogans of All Time According to Digg Users | Fast Company: ” Here is an entertaining review that will take you down memory lane. Which is your favorite?
Economic Crises Call for Better Marketing Plans – Marketing Plans – Entrepreneur.com: ” “PLAN” is NOT a four-letter word! At this time more than any other, having a clear, current and actionable plan for your business is of critical importance. This article is written by the head of Palo Alto Software, makers of the leading […]
Online Matchmakers Introduce Entrepreneurs to Investors | NYTimes.com In this day of fewer and fewer funding options for smaller businesses, meeting investors becomes an ever-growing alternative to conventional lenders. This article explains various options for getting connected with online services that are popping up.
Some business owners think that the only people who need Sales Training are their salespeople. Think again! Who does business development? YOU do! Are you tired of trying to reach decision-makers by phone? Did you know there are some simple tips to get people to return your voice mail messages? And open your emails? Someone […]