The link above takes you to the New York Times, and one in a growing number of cautionary articles online and offline directed to Entrepreneurs and Small Business Owners – just like Small Business Central!
Another similarity among that ballooning number of commentaries is one particular piece of advice: as Karyn Greenstreet (a self-employment expert and small-business coach) is quoted here as saying, “Test every new idea against your business plan and mission statement before deciding whether to undertake it or not…”
Um. Business plan. Mission statement. Right. If you are like most of our clients, your plans are either the dusty variety (as in, “Oh, that’s that thing I wrote a few years back when we started up, to explain our business to the bank for that line of credit. It’s around here somewhere…”). Or perhaps, and more commonly, the Virtual Plan (as in, “Of course I have a plan, it’s in my head all the time!”). In the immortal words of Dr. Phil, “How’s that workin’ for ya?”
With so much in today’s business climate unpredictable, you can certainly continue to ride bareback, or you can be accountable and responsible for those things you CAN control. Starting with clarity and focus on your business. YOUR business. If you have a road map, you stand at least a fighting chance of maneuvering the swamps and reaching a happy destination. With a blueprint, the business you are building may actually survive the next economic earthquake.
Don’t know where to start or what to do? We can help.