So you read or heard the news the other day (and I use the term “news” loosely) – the US is in a recession and has been since December of ’07. I’m so glad there’s a group of academics poised to tell us such things!
More helpful is the advice from Knowledge@Wharton via Forbes.com: Now is not the time to slash your ad budget! This harkens back to what I’ve preached for some time (see my Oct 15 post) but it is very hard for most small business owners to buy into. It takes particular intestinal fortitude this season, but this is precisely when it has the potential to pay off the