Now Is Not the Time to Scrimp on Your Marketing

It’s tempting, to be sure. First, stop listening to the news hourly – it will only depress you and not offer any  information useful to your business. Unless you’re an investment banker or needing credit to stay afloat, the economic situation oughtn’t to affect your business directly. And Wall Street’s woes don’t mean that you suspend your business. On the contrary! Now is not the time to allow the marketplace to forget you. Stay on track with those ad campaigns and initiatives. You’ll be glad you did.

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