Scrum for Social Media Although this is an article specific to Social Media (a current passion!), there are some very practical and simple lessons for managers wanting a structured process to get things done thoroughly and quickly. No, the two are not mutually exclusive. It’s about FOCUS and ACCOUNTABILITY. Of yes, and if you happen […]
Social media – those invitations to be a friend on Facebook, to connect via LInkedIn, Tweets on Twitter – all those and many, many more comprise this new area of marketing communications. We are planning a workshop on this in Atlanta for next month geared to Small Business Owners, and including marketing strategies all the […]
It’s tempting, to be sure. First, stop listening to the news hourly – it will only depress you and not offer any information useful to your business. Unless you’re an investment banker or needing credit to stay afloat, the economic situation oughtn’t to affect your business directly. And Wall Street’s woes don’t mean that you […]
Economic Crises Call for Better Marketing Plans – Marketing Plans – Entrepreneur.com: ” “PLAN” is NOT a four-letter word! At this time more than any other, having a clear, current and actionable plan for your business is of critical importance. This article is written by the head of Palo Alto Software, makers of the leading […]