News about the economy may be edging positive, but there is little doubt we are in a different and still-changing business environment. Many business owners are operating cautiously, perhaps feeling chastened and downright scared from recent turmoil. They may be paralyzed, unable to move, even as their business grows weaker and weaker. Other business owners […]
HBR Blogs: Three Questions Executives Should Ask for the New Year I love the Harvard Business Review blogs. It’s where all the great research they do gets turned into practical guidance that can make a real difference! Melissa Raffoni wrote a terrific article, brief-enough-to-be-read-quickly, but meaty enough to be invaluable long term. In a nutshell, […]
Don’t Skimp On Ad Budgets – Forbes.com:
So you read or heard the news the other day (and I use the term “news” loosely) – the US is in a recession and has been since December of ’07. I’m so glad there’s a group of academics poised to tell us such things!
More helpful is the advice from Knowledge@Wharton via Forbes.com: Now is not the time to slash your ad budget! This harkens back to what I’ve preached for some time (see my Oct 15 post) but it is very hard for most small business owners to buy into. It takes particular intestinal fortitude this season, but this is precisely when it has the potential to pay off the